As a small business owner, you may not have a large budget to spend on promoting your products and services. You may wonder if marketing is even worth the expense, especially if you haven’t seen much in the way of results from traditional methods in the past. Luckily, there’s another, more cost-effective way to generate new website leads: content marketing. So lets understand what is content? Content on the web is designed to achieve a wide number of goals, from improving search engine rankings to generating new marketing leads, increase social visibility online, to educate customers and increasing revenues.
Blogs posts and articles
Written content is the obvious starting point for your content writing web strategy. If your topics are relevant to the domainname, nature of business and the content is optimized for search engines, it is obvous that new visitors will come to your site. However, content must be continous so new blog posts and articles are only effective in attracting readers, if they are useful, updated and well-written with engineered SEO.
Infographics
Second method to increase your leads is naming the pictures used on the website using the domain name or brand name. Think back to the last time you read a blog post or article with a lot of complex information. It was probably hard to make sense of it all. Infographics, alternatively for a rush web visitor, make statistics easier to digest and remember. They’re also more colorful and easier to share than text on the social media.
Interactive forms and calculators
Third way to engage potential customers is to ask them to do something by simply filling out form. Content should always contain a ‘call to action CTA’, but some content works because the content itself requires action. Therefore creating a series of interactive tools on your website, helps online visitors to be engaged. Our team designs website that keep web traffic on the website to stay longer, engage and generate more leads for your business.
Embed videos
Fourth way of content marketing is most effective when new content appears on a regular basis. However, it should also be available when and where the user wants to access it. This is especially true with the popularity of mobile devices (smartphones and tablets) used by consumers, which allow users to engage over internet accessign your business wesbite watching videos, wherever they are.
Podcasts
Lastly the loyal followers can access these audio files by subscribing to a podcast and receiving new files as soon as they’re available. You can also make these files available on on-demand sites where anyone can download them. Videos are educative and creates richer experience for an user. It can be posted in a variety of places like social accounts (Facebook,Twitter, Instagram), Vimeo and YouTube. All social media channels are great for generating new leads, presenting your insights, and keeping staying relevant to your customers.
Therefore, content marketing can mean the difference between struggling to attract new customers and booming into a successful business. Whether you create the content yourself or hire us to do it for you, a well-executed content strategy will give your small business the boost it needs.
If you need help putting together a strategy, free to contact PROCATALYST! Our talented team of Internet marketers has all the expertise you need to start attracting new customers with content today.